On the 26th October we ran our first Missing Piece workshop, providing a preview for our 2018 event series. The Missing Piece event series is specifically designed to facilitate small and medium business owners to grow their businesses. The first event in this workshop series focused on how to use marketing to attract the right customers. We decided to begin with this event because being able to identify the right customers is crucial to running a successful small business.
Our Co-Founder and Business Growth Specialist Natalia Perera facilitated the workshop and discussed the tools required to craft marketing to attract the right customers. Natalia outlined and provided tips and tricks for business owners on how to get better clients and demonstrate their value.
The workshop was run in an interactive format, with Natalia asking questions to the audience and facilitating group discussion. A focus of the event was to gain clarity on the value proposition which needs to be established to be able to attract the right customers. There were also activities that focused on the customer journey and customer experience. There was also opportunity for attendees to network and form meaningful connections with like-minded individuals throughout and after the workshop.
With approximately 20 attendees in the room, there was a variety of different small business owners. The mix of businesses included business coaches, accounting firms, consultancy agencies, law firms, web designers and start-ups. Set up as an informal dinner party, the environment made for a fun and informative workshop. By the end of the night, all attendees left with some new found leanings and ideas for their own business.
Food and refreshments were available throughout the night. The food was all locally sourced from the South Melbourne Market, with a selection of cheese, wine, biscuits and fruit.
This event introduced the first of many workshops to come in 2018.
We will be hosting an End of Year Celebration / 2017 Christmas Party at Business Growth Partners.
Date: 6th of December
Location: Syneka House, 204 Bank Street, South Melbourne
For further information: call Ruby on 1300 965 985 or email us at firstname.lastname@example.org