On Tuesday the 10th of April at 7:30am, I attended the Marketing Women Inc event, ‘Wake Up with MWI, April 2018’ at Carat in South Melbourne.
The event boasted three incredible panel speakers, Joanne Markham, Executive Director of Aftersales at GM Holden, Mandy Henderson, Managing Director at Threat Communications and Elise Bucholz, Client Services Director at Time Out.
Approximately 50 women stolled into the venue between 7:30am and 8am in groups of colleagues and had a casual chat over fruit and danishes before the event officially started just before 8am.
Over the next hour, the panel talked about their experiences in the marketing world as women and shared the secrets of how to get ahead in the world of marketing. It is fortunate that the marketing industry is female dominated, therefore giving rise to a strong understanding among industry professionals of each other.
For myself, Joanne Markham truly shone as the star panellist. The crowd really responded to her story and yearned to hear more. She talked about the importance of authenticity in leadership and told the audience that she once cried in front of her team.
Joanne also spoke about maternity leave. She advised all women to ensure they stay in regular touch with the organisation during leave, check in with leadership departments every 6-8 weeks and ensure they know what you expect for when you return.
Joanne also spoke about the importance of having sponsors, which she described as the people who will advocate for you when you are not in the room. The best way to accumulate sponsors is to be a kind and genuine person that works hard.
All in all, it was a great event to hear three successful marketing women’s experiences. It filled me with motivation for the workday ahead of me. I would attend the event again.
Things of note:
Location: Carat, South Melbourne
Highlight: Joanne Markham
Hot Tip: Bring a notepad and pen to take notes.
Networking Opportunity: 2/5
Total: 14 / 20