Monthly Archives

June 2018

PM Club Melbourne Business Network June Event Review

By Business

I attended the PM Club networking event at the Cluster.

The PM Club is part of the Melbourne Business Network. A not-for-profit organsiation that exists to facilitate networking and connections for Melbourne based businesses.

The Melbourne Business Network is often a staple for small business owners who are just starting out in business and hosts events both in the morning through its AM Club and the evening.

The event that I attended was smaller than most of the other PM Club’s that I have been to in the past. Usually there are about 40 attendees at these types of event however this event seemed to have about half the number. I think the low attendance numbers may have had something to do with the weather as it was a freezing Melbourne day.

As with other PM Club’s there was the opportunity to easily network with other people in the room as they played games where you met people with a different colour dot to the one on your name card.

I knew quite a few people in the room having seen them at other networking events. The think that I like about the PM Club is how friendly the atmosphere is and the genuineness of the event organisers, most of whom are volunteers.

However, I find following leads up from this event very difficult as many seem to forget meeting at the event. So if you do go make sure that you follow up within a week otherwise it can be difficult to engage.

At the event they also presented awards to the winners of the 3000+ awards who were unable to make to the award ceremony.

Things to Note:

  • Location: The Cluster, 17/31 Queen St, Melbourne VIC 3000
  • Highlight:  The opportunity to network with almost everyone in the room
  • Cost: $40
  • Hot Tip: Make sure you follow up contacts within a week of meeting them


  • Venue:  4/5
  • Catering: 5/5
  • Speaker: NA
  • Networking Opportunity: 4/5

Total: 14/15



Business Growth Partners: End of Financial Year Celebrations

By Business

We hosted our End of Financial year celebrations on Friday 22nd of June.

Our event began at 4pm and finished up around 8.30pm at our office in South Melbourne.

Business Growth Partners has hosted a various networking events and celebratory casual drinks in the past. Having informal drinks is a great way to mingle with our past and current clients as well as staying in touch with other small business owners in Melbourne.

Over 40 attendees joined us to celebrate our End of Financial Year celebrations. It was great to see some familiar faces who have attended our past events as well as meeting new faces!

Throughout the night, Business Growth Partners and Syneka announced some new changes. Natalia was excited to reveal the new logo’s of Business Growth Partners and Syneka. These new logos will be rolled out over the upcoming months on our website and new business cards. Very exciting times ahead.

We provided a large selection of snacks and beverages throughout the evening.

All food was sourced from the South Melbourne Market, our local fresh food market which doesn’t fail to disappoint!

Michael Cullen, from the Workwear Group was the lucky winner of our door prize.

Business Growth Partners looks forward to an exciting and busy second half of 2018.

We will be hosting a Welcome to Spring celebrations in September. More information to come closer to the date.

VCCI Speed Networking: Event Review

By Business

Lachlan and I attended the Victorian Chamber of Commerce and Industry ‘Fast Forward Speed Networking’ event.

The event was held on Wednesday 13th of June from 5.30pm-8pm. Located at the RACV City Club on Bourke Street, it was a perfect venue for a large networking event.

The Victorian Chamber of Commerce and Industry, otherwise known as VCCI host regular networking events throughout the year for like-minded individuals to meet and form connections.

Business Growth Partners are members of the organistion. We often attend their events as we find its a great way to meet people and form meaningful business relationships.

The idea of speed networking is that you have two minutes to chat to the business contact in front of you. Before moving onto the next business contact.

This quick 120 second conversation allows you to introduce yourself, your business and discuss who you are and what your business does.

After the formal speed networking ends, there is an opportunity for all attendees to continue to network over drinks and canapes. The RACV Club served up a delicious section of food and beverages.

The type of businesses that attend the Speed Networking event was a mix. There were business owners from different industries ranging from small businesses to large corporate firms such as the big Banks and education providers. There was quite a lot of business development managers at this event.

Overall, I’ve attended a few speed networking events over the past few months and I find them quite enjoyable.  It’s loud, fast paced and quite an interesting way to meet a large selection of businesses. It’s also a great way to perfect your elevator pitch.

Things to Note:

  • Location: RACV City Club, Level 2, Club Pavilion, 501 Bourke Street, Melbourne, 3000
  • Highlight:  Meeting a selection of new businesses
  • Cost: Complimentary ticket with new membership
  • Hot Tip: Bring a lot of business cards


  • Venue:  5/5
  • Catering: 5/5
  • Speaker: 2/5
  • Networking Opportunity: 4/5

Total: 16/20



ACBC China Business Essentials – Know Your Customer

By Business, Uncategorized

I attended the Australia China Business Council Know Your Customer event. The event was held in conjunction with the Victorian Business Confucius Institute and was a lunchtime session that was aimed at members of these organsiations. We are a member of the Australia China Business Council through Syneka our parent brand.

The event focused on how Australian brands establish a presence in China. Associate Professor Claire Wang who is the Victorian Confucius Institute and Bill Lang from the Human Performance Group of Companies presented at the event.

Claire discussed the Chinese context. She spoke about how the Chinese considered shopping, including online shopping as a social activity. Her presentation was similar to that which I have seen in my postgraduate marketing studies, so it was very informative. It may however have gone over the heads of some of the participants in the room who were not that well versed in marketing. Of note was the fact that there are opportunities for Australian apparel brands to enter the Chinese market.

Bill spoke about the Australian context and the future. His content was similar to what would be covered in an international marketing lecture, and like Claire’s was very academic.

Networking opportunities at this event were limited. There was a light lunch that was served and networking naturally occurred around the food. Most attendees were members of the organisation – so we knew most of them well.

Things to Note:

  • Location: Victoria University, 300 Flinders Street, Melbourne VIC 3000
  • Highlight:  Content covered was very informative
  • Cost: $65 for members
  • Hot Tip: This event is a seminar that is best suited for attendees with existing marketing knowledge


  • Venue:  5/5
  • Catering: 4/5
  • Speaker: 4/5
  • Networking Opportunity: 1/5

Total: 14/20


Rock your Revenue: Event Review

By Business

Maddie and I attended Rock Your Revenue on Thursday 7th of June.

Rock Your Revenue was a networking event, primarily about sales and the tips to improve your sales game for businesses.

The event was held at YBF Ventures on Bourke Street, a large co-working space designed for tech start-ups, investors and small businesses.

The event begun with an hour of networking and meeting like-minded individuals. Followed by a panel discussion on sales and tactics.

The three panelist were Sally McKenna, the Sales Director at HROnboard, Trent McLaren, Head of Accounting and Sales at Practice Ignition and Dean Paquola, the Sales Manager at Ento. I found Sally an interesting speaker as she spoke with more experience and had value to what she was suggesting in regards to sales tips.

The key speakers made an interesting points about being on top of your sales game. All three panelist agreed about being persistent and consistent when contacting your prospects. Touching base regularly is the key for a better conversion rate.

The type of attendees were a range of IT start ups and small business owners. Maddie and I met a range of small business owners. Most of the attendees actually had a personal relation to the key speakers and came to support their sons speak!

There was wide selection of Crust Pizza’s as well as drinks on offer which was a perfect way to end a Thursday night after work.

The event was a interesting one to attend, the catering was very good and I left feeling that I have learnt some new sales techniques. However I don’t think I will attend another event by Rock Your Revenue in the future.

Things to Note:
Location: The Ballroom, YBF Ventures, 520 Bourke Street, Melbourne, 3000
Highlight: The food
Cost: $16.91
Hot Tip: Bring a notebook and pen to take notes

Venue: 4/5
Catering: 5/5
Speakers: 2/5
Networking Opportunity: 1/5
Total: 12/20


VTIC 2018 Mixer Series Event: June Tourism Networking Event Review

By Business

On June 6th, the Syneka Marketing team attended an event hosted by the VTIC. The event was held at the Sea Life Melbourne Aquarium at Flinders Street.

The VTIC Mixer series is held monthly throughout the year, from February to December 2018, to provide business development and networking opportunities to all members.

We were warmly welcomed with champagne and nibbles upon arrival, and all attendees gathered in a large room surrounded by sea life visible through glass wall barriers. VTIC representative, Robert Ratcliffe welcomed all attendees to the event and introduced a Sea Life representative to give us information about the night, and encourage everyone to meet and enjoy the venue.

We attended the event as a team, and it was a great way to finish off a busy day at work and have a glass of Champagne together in such an amazing venue!

The event was from 6 pm- 8 pm, and as the speakers spoke briefly at the start, there was a lot of time to look at the sea life and meet other people. The nibbles were great and there was a lot of it to go around the event, such as Mushroom Gnocchi and Mexican Tortillas.

However, due to the size of the venue, people were intrigued by the seal life and walking around to see all of the sea creatures which made it quite difficult to engage in a conversation with others. Signs with the event name would be useful to save people time trying to find the event entrance, as it was quite hidden.

This was a great event to finish of a busy day at work, despite the lengthy time for networking, the venue made it quite difficult, so I wouldn’t recommend this to people who only want to network. However, it is great for a team catch up after work!

Things to Note:


Sea Life Melbourne Aquarium

Corner King and Flinders Streets

Melbourne, VIC 3000

Cost: Free

Highlight: The sea life and the food

Hot Tip: Take a camera, as the lighting looks amazing at night

Overall Rating:

Network Opportunity: 2/5

Speakers: 1/5

Venue: 4/5

Food: 4/5

Total: 11/20

Family Business Australia Women in Family Business Event Review

By Business

I attended the Family Business Australia Women in Family Business event.

This event featured a panel of three family business owners Angela Ciliberto from C-Direct and her daughter Danielle Renner who run a distribution business, and also Lisa Wynmond from Eyes Right Optical who works with her brother.

The speakers were candid in their discussion about running a family business including the dynamics that play out in the business. Tips that they provided were to concentrate on business and leave family issues in the home and also start succession planning when children are young. Danielle discussed how she worked from packing boxes to working in Human Resources for the business.

Many of our clients are family businesses. Often emotions, strengths and weaknesses can become exacerbated in a business context, in a family business this can sometimes have detrimental impacts on relationships with family members. This is why it is important to be strategic – in particular with the marketing function. The marketing role from experience is often an area we find family members put into due to its lack of professional rigour. This can lead to less than optimal outcomes as the family member may not have experience in marketing.

The event featured a breakfast as well as the beautiful views of Albert Park Golf Course.

Attendees at the event were mostly female with a scattering of males throughout. There were a mix of family business owners and professional business firms. From experience, while we are a member of Family Business Australia, we have found the association to be quite insular. It can be hard to build connections as it seems like the professional service firms are constantly trying to sell their services and the family businesses as a result tend to be standoffish. I do think however, that it is a good association to belong to if you are a family business as events like this one provide valuable insights.

Things to Note:

Location: Greenfields Albert Park, Lakeside Dr & Queens Road, Albert Park VIC 3206

Highlight: The speakers and their candidness

Cost: $65 for members, $80 for non members

Hot Tip: Don’t be afraid to ask questions


Venue: 4/5

Catering: 5/5

Speakers: 4/5

Networking Opportunity: 1/5

Total: 14/20