Today I attended Business Network International’s event, Teach Your Network How to Find You Business. This event was part of the Small Business Festival, run by the Victorian Government. The event itself was run by Braith Bamkin, who specialises in effective networking. The aim of the event was to educate the attendees on how best to generate referrals from their professional network.
Many of the attendees of the event were either owners or senior members of small businesses. Attendees came from a variety of industries including hospitality, financial planning and law firms. At the beginning of the seminar portion of the event Braith got each person to briefly introduce themselves and what their business does.
There are three different types of referrals, Bread and Butter, Cream and Dream referrals. Bread and Butter referrals are the clients that keep your business running day to day. Cream referrals are longer term or higher worth clients, the type of client that can set a month or quarter apart from the rest of the year. Finally, Dream referrals are the type of clients that take your business to the next level, often changing your business permanently.
The best way to transform your professional network into Referral Partners is to educate them about your business. After all, if they don’t know what you do or the types of clients you work with your Referral Partners can’t refer the right clients.
Overall the event was insightful, offering a number of ways to look at your professional network and how a meaningful connection can generate quality referrals. Braith was an engaging presenter, he interacted with the audience and encouraged interaction. The attendees were worth speaking with, coming from small businesses in a multitude of industries. I would definitely attend more of this type of event.
Things to Note
- Location: St Kilda Room, Park Regis Griffin Suites, 604 Saint Kilda Road Melbourne
- Highlight: Gaining the tools to convert your professional network to referral partners
- Cost: $30
- Hot Tip: Be sure to participate
- Venue: 3/5
- Catering: N/A
- Speaker: 5/5
- Networking Opportunity: 3/5