This the Reed Gift Fair was held in the Melbourne Convention and exhibition Centre. In conjunction with the trade show a series of seminars were held for Retail Business Owners. These events aimed to better educate attendees on various aspects of marketing, from Retailing workshops through to Social Media and forecasting.
Today the workshop focused on helping Retail owners prepare for the busy Christmas season. The event was run by Lotco, a business consulting group specialising in retailing. The presenters had 20 years’ experience between them, operating retail businesses and working for larger retailers.
Throughout the session the presenters discussed different ways the retail sector can leverage the Christmas period effectively. Major changes, such as changing the layout, or minor changes, like pre-wrapping popular items, can help Retail businesses leverage the Christmas rush.
Given their experience the presenters provided many anecdotes from their time in retail stores. These anecdotes ranged from examples of how they changed their retail space to tips to generate a higher profit margin. However, the presenters continually interrupted each other, often speaking over the top of the other, resulting in a workshop that was difficult to follow at times.
The attendees of the workshop were owners of various retail stores. Ranging from furniture and homewares through to gardening supplies. While the attendees all interacted with the presentation, asking questions, offering their own experiences and so on, the networking opportunity was very limited. Once the presentation ended all of the attendees departed immediately.
While the content was relevant to the audience, this workshop did not offer any networking opportunities. As such, I am unlikely to attend events like this in the future.
Things to Note
- Location: Melbourne Convention Centre, 1 Convention Centre Pl, South Wharf
- Highlight: Insight from experienced industry members
- Cost: $40
- Hot Tip: Great for Retail to boost their Christmas sales
- Venue: 3/5
- Catering: N/A
- Speaker: 2.5/5
- Networking Opportunity: 1/5