What is Marketing

Course Dates: Open-ended
Enrollment Dates: Enroll Anytime
Who can Enroll: Registered users.
Course Language: English
What is Marketing

About this course

Marketing is one of the most misunderstood terms in business, yet not having the right marketing in place is one of the leading causes of business failure. Undertake this introductory module to discover marketing and how it relates to your business.

Topics include:

  • Defining marketing
  • The role of a business plan
  • Exploring your current context
  • Introduction to marketing

Once you undertake this module you will have the required foundations for the training course.