I attended the Australia China Business Council Know Your Customer event. The event was held in conjunction with the Victorian Business Confucius Institute and was a lunchtime session that was aimed at members of these organsiations. We are a member of the Australia China Business Council through Syneka our parent brand.
The event focused on how Australian brands establish a presence in China. Associate Professor Claire Wang who is the Victorian Confucius Institute and Bill Lang from the Human Performance Group of Companies presented at the event.
Claire discussed the Chinese context. She spoke about how the Chinese considered shopping, including online shopping as a social activity. Her presentation was similar to that which I have seen in my postgraduate marketing studies, so it was very informative. It may however have gone over the heads of some of the participants in the room who were not that well versed in marketing. Of note was the fact that there are opportunities for Australian apparel brands to enter the Chinese market.
Bill spoke about the Australian context and the future. His content was similar to what would be covered in an international marketing lecture, and like Claire’s was very academic.
Networking opportunities at this event were limited. There was a light lunch that was served and networking naturally occurred around the food. Most attendees were members of the organisation – so we knew most of them well.
Things to Note:
- Location: Victoria University, 300 Flinders Street, Melbourne VIC 3000
- Highlight: Content covered was very informative
- Cost: $65 for members
- Hot Tip: This event is a seminar that is best suited for attendees with existing marketing knowledge
- Venue: 5/5
- Catering: 4/5
- Speaker: 4/5
- Networking Opportunity: 1/5