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digital disruption Archives - Business Growth Partners

Digital Leadership Institute Dinner Review: ‘The Impact of Digital Technology’

By | Business

The Digital Leadership Institute has been created to bring together digital leaders and highlight the impact of digital disruption and digital technology. The dinner I attended was the official launch of the organisation. It was held at the Angliss Restaurant a teaching restaurant linked to Willam Angliss Institute.

The dinner brought together digital professionals from a range of industries including education, telecommunications, the utilities sector and marketing. As a marketer we often recommend digital tactics to our clients such as the implementation of a CRM system or the creation of a website. One of the main discussion points at the event was the need for digital professionals to take accountability and be strategic with their approach. Being strategic through the creation of a marketing plan is something that we recommend before putting in place a range of marketing tactics. This reduced the chance of marketing becoming hit and miss.

There was an extensive amount of food at the event from seafood (including oysters and crabs!) to cheese platters- with three course on offer through a buffet style setting. There were also speeches from the organisers and Victor Perton, who was the keynote speaker at the event.

 

Attendees at the event were mainly consultants and individuals in senior roles in corporate organisations. It was a different mix to the usual attendees digital events which consist primarily of start up business owners.

There was also the option of the event to become a member of the institute, memberships for professionals are $500. We wish the Digital Leadership Institute the best with their future endeavors.

Location: 550 Little Lonsdale St, Melbourne VIC 3000

Cost: $60

Highlight: Speeches were insightful – very different to the normal digital disruption event

Hot tip: If you do get involved with this group, relationships will take time to build – they are friendly though!

Rating 4/5

Fresh Chapter Networking Event Review: ‘Digital Disruption & The Future of Businesses’

By | Business

I attended the Fresh Chapter in the Melbourne CBD. Fresh is a networking group that brings together business owners. Members of the CBD Chapter catch up fortnightly at the Melbourne Mint. Given its location, this group had a large amount of lawyers and financial brokers. In many ways Fresh is similar in composition to that of a BNI group as the meeting is structured, and its focus on providing members with referrals. As a guest it can be difficult to gain value from groups such as this as cliques have already been established, and this group was no different.

Given that the event was free, we had to purchase something from the venue. I bought a lemon, lime bitters that I later found out cost $12! So I would suggest that if you purchase something at this venue to avoid buying that.

The event consisted of time for members and guests to introduce themselves. I found that there were a large number of guests in the space. We also had to speak about a bone that we had broken. Interestingly, on of the lawyers told me that I could have a case with Telstra in regard to spraining my ankle at the end of last year – I guess that’s something I should have looked into in hindsight after spending about 6 months unable to properly walk or exercise.

There was also a discussion from one of the members about starting a business.

The speaker of the day spoke about digital disruption and the future of businesses and how they will be more reliant on digital technologies. I am not that sure how much knowledge he had on this topic as he was more of a business development manager rather than a IT professional. Regardless, the group was receptive to the presentation.

In conclusion, if you are new to business, and new to networking, this is probably a good group to attend to build you confidence.

Location: Melbourne Mint, 280 William St, Melbourne VIC 3000

Cost: Free

Highlight: Location was beautiful

Hot tip: Avoid the lemon, lime bitters – it’s not worth the price

Rating 2/5