I attended the Family Business Australia Women in Family Business event.
This event featured a panel of three family business owners Angela Ciliberto from C-Direct and her daughter Danielle Renner who run a distribution business, and also Lisa Wynmond from Eyes Right Optical who works with her brother.
The speakers were candid in their discussion about running a family business including the dynamics that play out in the business. Tips that they provided were to concentrate on business and leave family issues in the home and also start succession planning when children are young. Danielle discussed how she worked from packing boxes to working in Human Resources for the business.
Many of our clients are family businesses. Often emotions, strengths and weaknesses can become exacerbated in a business context, in a family business this can sometimes have detrimental impacts on relationships with family members. This is why it is important to be strategic – in particular with the marketing function. The marketing role from experience is often an area we find family members put into due to its lack of professional rigour. This can lead to less than optimal outcomes as the family member may not have experience in marketing.
The event featured a breakfast as well as the beautiful views of Albert Park Golf Course.
Attendees at the event were mostly female with a scattering of males throughout. There were a mix of family business owners and professional business firms. From experience, while we are a member of Family Business Australia, we have found the association to be quite insular. It can be hard to build connections as it seems like the professional service firms are constantly trying to sell their services and the family businesses as a result tend to be standoffish. I do think however, that it is a good association to belong to if you are a family business as events like this one provide valuable insights.
Things to Note:
Location: Greenfields Albert Park, Lakeside Dr & Queens Road, Albert Park VIC 3206
Highlight: The speakers and their candidness
Cost: $65 for members, $80 for non members
Hot Tip: Don’t be afraid to ask questions
Networking Opportunity: 1/5