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product launch Archives - Business Growth Partners

MATRADE: Hi-Tea and Business Networking Afternoon Event Review

By | Business

On Thursday 22nd of February I attended the launch of the new event management software, Evenesis.

The event was hosted by the IT Company, Y Us at the Malaysia External Trade Development Corporation or otherwise known as MATRADE.

Y Us has become one of the technology experts in the Malaysia event industry and has developed an event management system called Evenesis.

 

Founded in 2009 by Yusno Yunos. The event management software now has a presence in Singapore, Indonesia, Hong Kong and about to be introduced into the Australian market.

Evenesis hope to improve the user experience on the day of the event and on-site by creating faster lanes and a smoother registration without any delay, this includes facial recognition.

 

 

The CEO and Founder, Yusno Yunos spoke and introduced Evenesis. His pitch was  interesting and he presented really well.

All attendees had the opportunity to check-in to the event through facial recognition.

Unfortunately the facial recognition did not work for my face when I went to try and check-in to the event. The Consulate General of Malaysia, Westmoreland Palon was also not able to use the software system himself as he has an identical twin!

 

The event was held on St Kilda Road from 3pm-5pm which was a convenient time as it was close to the end of the work day so all attendees were relaxed.

After listening to the speaker, we moved into the next room where there was a large spread of afternoon snacks and tea and the opportunity to network.

A lot of the attendees of this launch were actually involved within the company Evenesis and investors who had flown out from Malaysia to attend.

I had the chance to speak with Westmoreland Palon, the Consulate General of Malaysia attended and enjoyed conversing with him.

 

Things to Note:

Location: Level 7, 432 St Kilda Road, Melbourne, 3004

Highlight: Was a interesting product launch and the afternoon tea was delicious

Cost: Free by invitation

Hot tip: Make sure you get there earlier before speaker begins to introduce yourself to the attendees

 

Overall Rating

Venue: 4/5

Catering: 5/5 – There was a wide selection of afternoon tea

Speaker: 4/5

Networking opportunity: 1/5

Total: 14/20