sales Archives - Business Growth Partners

The Pointy End of Sales Event Review

By Business

This morning the Melbourne Business Network held an event, at the RACV City Club, titled “The Pointy End of Sales”. Initially there was a presentation by the RACV’s mobility team, introducing attendees to their new Carshare platform. Rivalling carsharing, such as GoGet or FlexiCar, RACV’s Carshare provides individuals and businesses with flexible, low cost car rentals.


The main speaker, James Tuckerman, then presented “The Pointy End of Sales”, aiming to educate the attendees on how to maintain an efficient sales funnel. The presentation was engaging and thoroughly entertaining. Working as any good funnel should, James began with the top, explaining the breakdown of your target market. Within your target market there are five different segments.

·         The “Yes” group: These customers need your services at this moment (3%)

·         The “Active” group: The customers in this segment are actively looking for you or your business (7%)

·         “Aware”: This group is aware of you or your Business but may not believe they need your service at this time (approx. 24%)

·         “Unaware” (approx. 36%)

·         “No”: AKA as Red flags. These people will always say no to your service. (30%)


The “Unaware” segment are likely to reject your offer unless they are made aware of the issues you can solve. The problem many businesses face is they operate under the belief that everyone is part of the “Yes” group.


As always, the RACV Club is a great place for networking, the food was good and the coffee was fresh (exactly what was needed at 7 am). The Melbourne Business Network seems to attract a wide range of people from every industry. I spoke with a number of technology based Business Owners, along with a few Managing Directors of financial services firms. I also had the chance to touch base with a couple of people I met at past networking events. 


I will definitely be attending more Melbourne Business Network events in the future.


Things to Note

  • Location: RACV Club, 501 Bourke Street, Melbourne
  • Highlight: Fantastic audience engagement
  • Cost: $35
  • Hot Tip: Get ready for an engaging presentation!


  • Venue:  4/5
  • Catering: 4/5
  • Speaker: 5/5
  • Networking Opportunity: 4/5

Total: 17/20

Rock your Revenue: Event Review

By Business

Maddie and I attended Rock Your Revenue on Thursday 7th of June.

Rock Your Revenue was a networking event, primarily about sales and the tips to improve your sales game for businesses.

The event was held at YBF Ventures on Bourke Street, a large co-working space designed for tech start-ups, investors and small businesses.

The event begun with an hour of networking and meeting like-minded individuals. Followed by a panel discussion on sales and tactics.

The three panelist were Sally McKenna, the Sales Director at HROnboard, Trent McLaren, Head of Accounting and Sales at Practice Ignition and Dean Paquola, the Sales Manager at Ento. I found Sally an interesting speaker as she spoke with more experience and had value to what she was suggesting in regards to sales tips.

The key speakers made an interesting points about being on top of your sales game. All three panelist agreed about being persistent and consistent when contacting your prospects. Touching base regularly is the key for a better conversion rate.

The type of attendees were a range of IT start ups and small business owners. Maddie and I met a range of small business owners. Most of the attendees actually had a personal relation to the key speakers and came to support their sons speak!

There was wide selection of Crust Pizza’s as well as drinks on offer which was a perfect way to end a Thursday night after work.

The event was a interesting one to attend, the catering was very good and I left feeling that I have learnt some new sales techniques. However I don’t think I will attend another event by Rock Your Revenue in the future.

Things to Note:
Location: The Ballroom, YBF Ventures, 520 Bourke Street, Melbourne, 3000
Highlight: The food
Cost: $16.91
Hot Tip: Bring a notebook and pen to take notes

Venue: 4/5
Catering: 5/5
Speakers: 2/5
Networking Opportunity: 1/5
Total: 12/20