On May 9th Natalia and I attended an event hosted by the League of Extraordinary Women. The event was held at the We Work co-working space in Bourke Street from 6pm-8pm.
We Work holds events after work hours throughout the year for various organisations, such as the League of Extraordinary Women.
The League of Extraordinary Women strives to bring together female business owners, entrepreneurs, and start-ups, to connect, share and inspire.
The presenter representing the League of Extraordinary Women was an inspiring business owner, who started a photography business. She directed the conversation with the female owners of two successful businesses. The guests included Alex who founded Her Wardrobe and the two founding friends of Hunting For George.
Her Wardrobe is a women’s outfit rental brand, operating out of a physical store on St Kilda road, with Alex managing the business whilst focusing on growth.
Hunting For George was represented by Jo who specialises in customer service and Lucy who works within the design and communications department. They discussed their online business which primarily offers homewares to Australian’s.
The two guest speakers were great at public speaking and didn’t need much guidance from the host. They discussed where they were when they started their businesses, both physically and mentally, the transition from working for someone to being a business owner, how important their staff are in order to run a small business successfully, and the challenges they faced when trying to grow their businesses. The event was informational, with The Hunting For George speakers discussing what it is like to operate a business through an e-commerce platform, comparing their retail experience to Her Wardrobe’s physical retail business. With e-commerce impacting the retail industry, it was interesting to hear their perspectives on successfully navigating the retail space. Aligning communication channels and content with business goals is crucial, and the speakers briefly explained their choice of channels and the type of content they share to their consumers.
Whilst the event promoted a networking component, the We Work event space is part of the reception area, so it was unclear who was there for the event. Secondly, to use the lifts required a key card, and a designated staff member buzzing attendees to We Work on Level 4 would have been beneficial, as we relied on a passer-by buzzing us up. Lastly, the event did not provide food, and there were limited drink options.
Who attended the event
The only attendees at the event were women, determined to start their own business but slightly overwhelmed by the decision. They wanted advice and a support network from other women who have been in their shoes, and successfully navigated the market.
Test the waters and experiment with your business idea to understand its viability.
Maximise your resources before growing.
Focus on understanding your type of customer and how to reduce their pain-points.
Whilst E-commerce is altering the retail industry, physical store presence gives the brand a stronger personality.
152 Elizabeth Street, Melbourne, VIC 3000
Venue: 4/5Catering: 2/5
Network Opportunity: 2/5