I attended John Maltby’s event about ‘How to Create a Powerful Personal Brand’.
The event was held at General Assembly on Williams Street. General Assembly hosts short-courses, events and workshops throughout the year.
The event was from 12.30-1.30pm which was convenient as it’s throughout lunch time and the location of the event was easy to get to via pubic transport.
John Maltby is a personal branding and career consultant. He focuses on helping his clients define their professional identity by uncovering their unique strengths and skills as well as promoting themselves by defining their core message.
John believes that your own personal brand is the new formula to a career success.
In saying that however, your personal brand can be easily damaged – just like pro golfer Tiger Woods and singer Chris Brown!
John outlined 3 crucial steps in creating your personal brand
Define and deconstruct who you are and what value you bring at your work.
Refine and reconstruct your core message. Create a branding statement that captures who you are and what you do as well as identifying your top skills and your goals.
Communicate and self promote yourself. Highlighting on the importance of your digital presence and making sure that your LinkedIn is a well documented with key words to summarise your work ethic.
John believes ‘when you become visible, you become valuable’.
There was a good turnout to John’s event however there was a very little opportunity to network.
Majority of the attendees actually worked at General Assembly and came to listen to John on their lunch break. As soon as John finished speaking, a lot of the attendees left as they had to get back to work.
This event was the 1st session of his workshop series.
Each Wednesday from 12.30pm-1.30pm over the next five weeks, John will be speaking at General Assembly. His upcoming one hour sessions include perfecting your elevator pitch, creating the ultimate CV, optimising your online presence and how to uncover the hidden job market.
These five sessions of his workshop are free to attend.
I would attend John’s events in the future. They were informative and he provided a lot of useful tips. The event also being during lunch hours is a bonus as it only took 15 minutes to get into the CBD.
Remember to bring a notepad or a laptop to note down what John is saying. Felt like an hour of power – as he goes through a lot of content and information in the space of one hour!
Location: GA Melbourne, 12A, 45 William Street, Melbourne, 3000
Highlight: Was a very informative hour
Hot tip: Bring a laptop to take notes and get there early
Catering: 0/5 – There was no food or drinks on offer
Networking opportunity: 0/5