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women Archives - Business Growth Partners

Marketing Women Inc: Wake Up with WMI, April 2018: Event Review

By | Business

On Tuesday the 10th of April at 7:30am, I attended the Marketing Women Inc event, ‘Wake Up with MWI, April 2018’ at Carat in South Melbourne.

The event boasted three incredible panel speakers, Joanne Markham, Executive Director of Aftersales at GM Holden, Mandy Henderson, Managing Director at Threat Communications and Elise Bucholz, Client Services Director at Time Out.

Approximately 50 women stolled into the venue between 7:30am and 8am in groups of colleagues and had a casual chat over fruit and danishes before the event officially started just before 8am.

Over the next hour, the panel talked about their experiences in the marketing world as women and shared the secrets of how to get ahead in the world of marketing. It is fortunate that the marketing industry is female dominated, therefore giving rise to a strong understanding among industry professionals of each other.

For myself, Joanne Markham truly shone as the star panellist. The crowd really responded to her story and yearned to hear more. She talked about the importance of authenticity in leadership and told the audience that she once cried in front of her team.

Joanne also spoke about maternity leave. She advised all women to ensure they stay in regular touch with the organisation during leave, check in with leadership departments every 6-8 weeks and ensure they know what you expect for when you return.

Joanne also spoke about the importance of having sponsors, which she described as the people who will advocate for you when you are not in the room. The best way to accumulate sponsors is to be a kind and genuine person that works hard.

All in all, it was a great event to hear three successful marketing women’s experiences. It filled me with motivation for the workday ahead of me. I would attend the event again.

 

Things of note:

Location: Carat, South Melbourne

Highlight: Joanne Markham

Cost: $30

Hot Tip: Bring a notepad and pen to take notes.

 

Ratings:

Venue: 4/5

Catering: 3/5

Speakers: 5/5

Networking Opportunity: 2/5

 

Total: 14 / 20

 

Yarra City Council Lunchbox Learning Event Review: ‘Make Sales Leads Find you’

By | Business

I attended the Yarra City Council Lunchbox Learning session on Thursday 30th of November. The topic of discussion was on how to make sales leads find you.

The Lunchbox Learning sessions are hosted by the Yarra City Council. They have been running for the past 4 years and are held at the last Thursday of each month.

The intent of these sessions are for local businesses to get together to share their knowledge, listen and learn to the speaker and to have the opportunity to network.

As it was a lunchtime event running from 12pm-1pm, attendees could bring their lunch to eat or there was tea, coffee, cold water and biscuits provided for all.
It was quite humid and the temperature was hot during the day so being greeted to a cold glass of water was a great start to the session!

I attended this event through my contact Umesh Ratanje from Brompton & Co.

The speaker was Nerissa Atkinson who is the Creative Director and co-Founder of The Revery, a Marketing Agency based in Richmond.

The topic was how to make sales leads find you, Nerissa focused on two aspects which were making sure your band appeals and knowing where your target audience is looking.

Nerissa discussed the importance of content marketing. Content helps convert your website visitors into customers.
For content marketing to be effective, it must be creative and insightful. This enables your business to build relationships and add value to your brand.

As lunch can be a busy time, the event went for 1 hour and a lot of attendees left exactly at 1pm to get back to work on time. Arriving about 15-20 minutes earlier than the event provides you with a good opportunity to network with the attendees before listening to the speaker. There were 7 attendees are the lunchtime event which provided for a small and intimate group.

The cost of the event is free. All Lunchbox Learning sessions are free and are worthwhile attending. It was an informal event, allowing the attendees to sit down, relax and listen to the speaker throughout a lunchtime learning session before heading back to a busy afternoon at work.

Location: Richmond Town Hall, 333 Bridge Road, Richmond, 3121

Highlight: The speaker Nerissa, provided us with some good insights and tips on content marketing.

Cost: All sessions are free and it was a worthwhile event

Hot tip: The group of attendees were friendly and the biscuits were delicious

Rating: 3/5

Women’s Leadership Breakfast Review: ‘Owning Your Power In and Through Overwhelm’

By | Business

The event I attended was to celebrate women in business. I attended the Women’s Leadership Breakfast which ran from 9am-10.30am. The event was held in a boardroom at One Roof on City Road. One Roof is a co-working business space for women and provided a relaxing and bright open space for our breakfast.

The event was hosted by Kelly Tsagournos who is a development and transformational coach.  Her main focus is to empower and inspire women to thrive in their personal and professional lives.
Throughout these forums which Kelly hosts regularly. Kelly’s aim is to create a space for women who want to develop, grow and feel supported as well as making connections with like-minded women around them.

The topic of this breakfast event was owning your power in and through overwhelm. This session was to support women as we tackle the challenges, demands and opportunities that we face throughout our life. We started from the basics and discussed what the triggers and causes are of feeling overwhelmed, how we move through and manage this feeling as well as actions to be taken to reduce and prevent being overwhelmed.  Acknowledging and accepting that we as individuals often will feel overwhelmed throughout difference stages of our life is important.

The catering for the breakfast event was great. As the event started at 9am, I already had breakfast beforehand and was not expecting much food to be on offer. However when I arrived, there was a substantial selection of food! The selection included fruits, muffins and ham, cheese and tomato toasties which all were eaten up. Beverages such as hot chocolate, coffee and tea were also available.

There was not much of an opportunity to network throughout or after the event. The event was more of a informal group discussion where everyone had the chance to speak. It was a small, intimate group of women which provided a encouraging space to talk. Majority of the women at the breakfast had been to Kelly’s previous events before and were quite good friends with Kelly.

Location: One Roof, 77-79 City Road, Southbank, 3006

Highlight: The event was catered well for a breakfast and the topic of discussion was interesting

Hot tip: The group of women are really friendly

Rating: 3/5

Selection of breakfast at the Women's Leadership Breakfast

Selection of breakfast at the Women’s Leadership Breakfast

Marketing Womens Inc Breakfast Review: ‘Changes in Marketing’

By | Business

This breakfast event was to celebrate women in marketing and ran from 7.30am to 9am.
The event was organised by the Marketing Womens Inc where it was held at Y&R Melbourne on Collins Street. The layout of the building provided a friendly and welcoming setting for the networking event whilst we listened to the guest speakers.

The guest panel were Margie Reid (Managing Director of OMD) and Teresa Basile (Former General Manager of Marketing, Communications and Digital at GM Holden).
The two industry leaders discussed the impact of the changes that are taking place within marketing today in businesses as well as discussing some insights into their businesses.

As it was a morning event, most attendees left straight away to get to work on time which provided with limited opportunity to network after the event finished. There was the opportunity to network with the guests who were seated on your table.

The catering for the breakfast was a selection of pastries, toast and bagels as well as fruit. Beverages such as coffee, tea and fruit juices were also available.

The Melbourne Womens Inc (MWI) have regular networking events, as well as a mentoring program which focuses on empowering women and connecting women through marketing. You can sign up to become a mentor or a mentee here.

Location: Y&R Melbourne, Level 3, 162 Collins Street Melbourne, 3000

Highlight: The event was catered well for a breakfast and the guest speakers were interesting

Hot tip: Get in early before the breakfast selection run out and the MWI are starting an October Book Club event

Rating: 3/5

Breakfast at the MWI event

Breakfast at the MWI event

Breakfast at the MWI event

 

Guest speakers at MWI

Guest speakers at MWI